Social norms play a crucial role in guiding agents towards understanding and adhering to standards of behavior, thus reducing social conflicts within multi-agent systems (MASs). However, current LLM-based (or generative) MASs lack the capability to be normative. In this paper, we propose a novel architecture, named CRSEC, to empower the emergence of social norms within generative MASs. Our architecture consists of four modules: Creation & Representation, Spreading, Evaluation, and Compliance. This addresses several important aspects of the emergent processes all in one: (i) where social norms come from, (ii) how they are formally represented, (iii) how they spread through agents' communications and observations, (iv) how they are examined with a sanity check and synthesized in the long term, and (v) how they are incorporated into agents' planning and actions. Our experiments deployed in the Smallville sandbox game environment demonstrate the capability of our architecture to establish social norms and reduce social conflicts within generative MASs. The positive outcomes of our human evaluation, conducted with 30 evaluators, further affirm the effectiveness of our approach. Our project can be accessed via the following link: https://github.com/sxswz213/CRSEC.

Over the last two decades, a growing body of experimental research has provided evidence that linguistic frames influence human behaviour in economic games, beyond the economic consequences of the available actions. This article proposes a novel framework that transcends the traditional confines of outcome-based preference models. According to the LENS model, the Linguistic description of the decision problem triggers Emotional responses and suggests potential Norms of behaviour, which then interact to shape an individual's Strategic choice. The article reviews experimental evidence that supports each path of the LENS model. Furthermore, it identifies and discusses several critical research questions that arise from this model, pointing towards avenues for future inquiry.